Tuesday, September 07, 2010

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Listing Details - SOLD!- Niche Publishing for Oil Industry

SOLD!- Niche Publishing for Oil Industry
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Seller Financing:
Lender Pre-Qualified:
Listing ID: 60262
Office ID:
Status: Active

Listing Details

Listed Price: $119,900
Down Payment: $60,000
Total Sales:
SDE: $39,000
EBIT:
EBITDA:
FFE: Included? No
Real Estate: Included? No
Inventory: Included? No
A/R: Included?
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Contact Information
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Send Email To Agent
Reason for Sale:
Training:
Financing Terms:

Operations

Year Established: 1977
Last Acquired:
Form of Ownership: S-Corp
Home Based:
Relocatable: No
Type of Location:
Absentee Owner:
Online:
Employees: Full Time: / Part Time:
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Location

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Summary

Business Description: This business consists of two directories serving primarily the production, exploration, and drilling service providers along the Gulf Coast. The business is based in Houston but was previously in New Orleans and is relocatable. The primary publication lists service providers in the industry and is produced on an annual basis. The second publication comes out up to once a quarter to update the annual listings and provide any changes. The revenue for both publications is derived from advertising. There is a very solid base of repeat advertisers and the business has a tremendous reputation in the industry. A vital component of the success of this business has been the presence of the owner at many of the industry events and social functions. This provided many opportunities for sales and allowed the owner to take the pictures that have been such a popular part of the directory. This is an opportunity to own a fun and rewarding business that has been established and profitable for 35 years. The seller will provide financing for the transaction. Alternatively, the business is available for $99,000 all cash at closing.
Historical Summary:
Owner Qualifications:
Competition:
Potential Growth: This is a niche publication. There is some competition form larger companies with multiple publication but this one has thrived by cultivating relationships with those in the industry. Each publication has included pictures from industry events across the gulf coast which have always proven to be a major selling point and add character to the product. The business has existed for more than 30 years and it's place in the market has been secure. The business has been well established as it has been around for over 30 years. By expanding it's web presence, a new owner could solidify the business's market share and expand it going forward. Since there is a loyal core of customers in place, a buyer could potentially offer expanded services or additional related publications to the existing customers.
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